Leading Stories, Articles

June 11th, 2018

Marketing is key to building practice but must be done with careful planning

By Catherine Robertson Souter

In today’s competitive world where everything from the pens floating around at the bottom of a laptop bag to the mugs sitting on the kitchen counter has a brand on it, most businesses prioritize a marketing plan. If a psychological practice is also a business, with rent to pay, staff to hire, and a “product” to sell, does it follow that psychologists should also consider instituting a marketing plan? The answer is, yes, but also…within certain parameters and with careful planning. There has long been some hesitation within mental health towards marketing, with the idea that, in order to “sell [More]