Leading Stories, Articles

January 3rd, 2019

Networking still relies on personal interaction

By Catherine Robertson Souter

Networking once meant going golfing with the sales team or chatting with local bank executives at a Chamber of Commerce event. But how has it changed in the technological age? In many ways, it hasn’t. While there are countless options for on-line networking through apps like “Linked-In,” a good old-fashioned handshake and shared lunch should never be overlooked. “I think maybe early career psychologists and graduate students especially are missing out on going to conferences and networking events in person,” said Jacquelyn M. Reinert, Psy.D., LMHC, member-at-large for the New Hampshire Psychological Association Board of Directors. “A lot of people [More]

June 11th, 2018

Marketing is key to building practice but must be done with careful planning

By Catherine Robertson Souter

In today’s competitive world where everything from the pens floating around at the bottom of a laptop bag to the mugs sitting on the kitchen counter has a brand on it, most businesses prioritize a marketing plan. If a psychological practice is also a business, with rent to pay, staff to hire, and a “product” to sell, does it follow that psychologists should also consider instituting a marketing plan? The answer is, yes, but also…within certain parameters and with careful planning. There has long been some hesitation within mental health towards marketing, with the idea that, in order to “sell [More]