Leading Stories, Articles

June 11th, 2018

Marketing is key to building practice but must be done with careful planning

By Catherine Robertson Souter

In today’s competitive world where everything from the pens floating around at the bottom of a laptop bag to the mugs sitting on the kitchen counter has a brand on it, most businesses prioritize a marketing plan. If a psychological practice is also a business, with rent to pay, staff to hire, and a “product” to sell, does it follow that psychologists should also consider instituting a marketing plan? The answer is, yes, but also…within certain parameters and with careful planning. There has long been some hesitation within mental health towards marketing, with the idea that, in order to “sell [More]

May 11th, 2018

Book on play is research-based, practical

By New England Psychologist Staff

In “Play and Creativity in Psychotherapy,” Terry Marks-Tarlow, Marion Solomon, and Daniel J. Siegel demonstrate that play can have a significant role in the healing process. Taking the time to relearn how to play as an adult can help build resilience, creativity, and spontaneity for both clients and therapists. As children, it is natural to explore and use play as a way of learning. But as adults, we are supposed to be more serious. We are often overly concerned with how we appear to others, and too often move through life with the logical parts of our brains. Fortunately, it [More]