Psychotherapy Business & Marketing, Subscribers

December 2nd, 2025

Expand your network, expand your options

By Liz Varney, LICSW

Traditional business professionals have long acknowledged that it is not what you know but who you know...

November 1st, 2025

Diversifying to mitigate burnout

By Liz Varney, LICSW

With the intensity of the current social and political climate, it is more important than ever for...

September 30th, 2025

Podcasting for business promotion

By Liz Varney, LICSW

As we continue to journey along with the ever-changing world of technology, the need for private...

September 1st, 2025

Is sliding scale a good business practice?

By Liz Varney, LICSW

Most therapists will agree that running a private practice solely on private pay is ideal. Even though...

July 31st, 2025

Marketing for the online-averse practitioner

By Liz Varney, LICSW

In today’s technology-filled and online-driven world, it may feel like the purity of human connection...

June 1st, 2025

Be your own boss: Business practices for good boundaries

By Liz Varney, LICSW

Many therapists choose a private practice to work less and make more money. Yet, when the business is all...

April 30th, 2025

Do therapists need an elevator pitch?

By Liz Varney, LICSW

The ‘Elevator Pitch’ tends to conjure up an image of a high-pressure moment where you have “one shot” to make a good impression with someone who can...

April 1st, 2025

Learning to receive: The key to prosperity in business

By Liz Varney, LICSW

Many of you have read, or have at least heard of, the 2006 book entitled, “The Secret,” by Rhonda...

March 1st, 2025

Disadvantages to telehealth as a business model

By Liz Varney, LICSW

In last month’s article, “Benefits of telehealth as a business model,” I shared the cost advantages to using telehealth to conduct psychotherapy instead of meeting in...

January 31st, 2025

The benefit of telehealth as a business model

By Liz Varney, LICSW

The key to success for any business is to keep revenue high and overhead costs low. For new business owners, the uncertainty of unexpected costs may feel daunting. In fact, the...