Psychotherapy Business & Marketing
Insurance companies may be limiting your growth potential
By Liz Varney, LICSW
Many private psychotherapists choose to be on insurance panels as part of their initial business model. Taking insurance is a great way to gain access to clients, particularly...
Reverse engineering your practice
By Liz Varney, LICSW
You’ve studied. You’ve interned. You’ve sat in hours of supervision. You have likely worked in...
Crafting a successful networking meeting
By Liz Varney, LICSW
Cultivating a solid referral network of practitioners is one way to keep your private practice running on...
Expand your network, expand your options
By Liz Varney, LICSW
Traditional business professionals have long acknowledged that it is not what you know but who you know...
Diversifying to mitigate burnout
By Liz Varney, LICSW
With the intensity of the current social and political climate, it is more important than ever for...
Podcasting for business promotion
By Liz Varney, LICSW
As we continue to journey along with the ever-changing world of technology, the need for private...
Is sliding scale a good business practice?
By Liz Varney, LICSW
Most therapists will agree that running a private practice solely on private pay is ideal. Even though...
Marketing for the online-averse practitioner
By Liz Varney, LICSW
In today’s technology-filled and online-driven world, it may feel like the purity of human connection...
Be your own boss: Business practices for good boundaries
By Liz Varney, LICSW
Many therapists choose a private practice to work less and make more money. Yet, when the business is all...
Do therapists need an elevator pitch?
By Liz Varney, LICSW
The ‘Elevator Pitch’ tends to conjure up an image of a high-pressure moment where you have “one shot” to make a good impression with someone who can...