Podcasting for business promotion

By Liz Varney, LICSW
September 30th, 2025

As we continue to journey along with the ever-changing world of technology, the need for private psychotherapists to stay on trend with these updates is imperative for their businesses. The rise of podcasting over the past several years certainly piques the interest of any therapist looking for exciting new ways to promote their business.
Does this mean you have to start your own podcast? You certainly could, however a better place to start may be marketing yourself as a potential guest on an already existing podcast. Offering to be a guest on a podcast can be beneficial for you both; existing podcasters need guests to keep their show going a...

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