Insurance companies may be limiting your growth potential

By Liz Varney, LICSW
March 30th, 2026

Many private psychotherapists choose to be on insurance panels as part of their initial business model. Taking insurance is a great way to gain access to clients, particularly those who need cost-effective services. Being on insurance panels can help you fill your business quickly; this is what I was told by other private practitioners when I started and I followed suit. But after nine years in private practice, I decided to transition to a self-pay only business model. The decision came from my entrepreneurial mindset which focused on growth potential, professional control, and ease of workload. I had three significant experiences that helpe...

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