Print publications have taken a beating over the past few years. Some advertisers — not ours, though! — seem to think there are better ways to reach dedicated readers such as yourself. I’ve been working with advertisers for more than 25 years, and based upon that experience, I don’t think that’s true.
Our postage and mailing costs keep rising as the U.S. Postal Service struggles with its own financial woes. Publishing costs have also risen, but we’ve managed to work with our printer over the years to keep these costs as much in check as possible.
One similar publication you may be familiar with, National Psychologist, is facing similar issues. They’ve announced they’re ceasing print publication immediately, and focusing their efforts online. New England Psychologist is the last independent print publication for clinical psychologists.
I believe it’s important there remains viable and vibrant alternatives to the publications put out by professional associations, or those who cater to therapists of any profession.
What we’re doing at New England Psychologist
One way we cut back on costs was to move from printing 10 times a year to quarterly. This change drastically helped reduce our ongoing costs, especially postage fees — which make up more than half of each print issue’s budget.
Realizing that people still wanted news and in-depth articles featuring topics of relevance to New England psychologists, we also started publishing new articles online-only every month. This practice has been mildly successful, but we have a way to go.
I’m still uncertain as to the future of the print publication over the next few years. A decision will be based not only on readers’ feedback, but also whether mainstay advertisers — such as The Trust and advertisers of CE workshops — will continue to support our publication.
Get your digital access subscription
In the meantime, we’ve started to offer new content online exclusively to paid digital access subscribers. Subscriptions are super-inexpensive compared to many other online publications — we’re asking subscribers for just $12.95/year for unlimited access to all of our subscriber-only digital content. That’s less than 50 cents per article! Subscribe here:
Of course most people like options when it comes to how they read something of interest to them. Some people still prefer reading a magazine or newspaper, and we’ll do our best to keep our print publication going. You can still subscribe to the print edition of NEP for one year and we throw in the digital access for free:
But in the meantime, I highly urge you to consider a digital access subscription to New England Psychologist. This helps us build a sustainable future for our publication in order to keep serving you, our loyal readers.
(If our digital access subscription prices are too much for your budget, please email me at: john [at] nepsy.com and I’ll see what I can do to help you out.)