Marketing for the online-averse practitioner

By Liz Varney, LICSW
July 31st, 2025
marketing strategy

In today’s technology-filled and online-driven world, it may feel like the purity of human connection is getting lost. Yet, psychotherapists know that the relationship that we build with our clients is the foundation upon which all other healing work can happen. Because of this core value, it makes sense that there are plenty of psychotherapists who are averse to using online tools and technology, instead preferring more traditional ways of connecting with prospective clients.
Being averse to technology is not a sign that a practitioner is unwilling to “get with the times.” Often, therapists who do not want to use online platforms or utilize social media are rightfully resistant to engage with constant computer checking and the all-too-comm...

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